Searchmetrics does not offer a free trial, however.īoth tools offer a space to optimize your page of content or to write something new - visualize a slimmed down Microsoft Word document with light formatting features, such as font size and bold text. It, too, is included in the monthly subscription. “Content Experience” is the interface in Searchmetrics.
seoClarity offers a free, two-week trial. For seoClarity, the interface is called “Content Fusion.” It’s included in the monthly subscription.
The most helpful part, however, is the writing interface. Each keyword is assigned an intent and a universe of contextual phrases that contribute a broader meaning based on analysis of competitors already ranking well for that keyword. Instead of using the Google Keyword Planner, both tools incorporate keyword data directly into their toolset. Optimization begins with keyword research. Then, based on their SEO performance tracking tools, the platforms identify the pages to optimize first. It starts with identifying which pages on your site need to be optimized for the keywords and phrases you’re trying to target.īoth platforms offer a suite of SEO tracking features - from rankings and visits to revenue - assuming you connect your web analytics. But you can expect to spend in the low thousands per month. Each uses its own proprietary, artificial-intelligence-based algorithm to understand searcher intent based on a keyword or set of keywords.īoth platforms are available on a monthly subscription, which varies in cost according to the number of domains and a couple of other data points. These two leading enterprise SEO platforms offer extensive content and optimization features. The nine content optimization tools below will take you from keyword research to written word to optimized copy.
However, figuring out what the content should be relevant to and then optimizing that content is difficult.įortunately, technology can help. It is one of the strongest ranking factors. Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases.
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